SFCM Brand Guide 2019

SFCM's brand is one of joy, of collaboration, of achievement. It's an attitude that invites a new musical frontier, one that welcomes and expects risk-taking and entrepreneurship. Bold and open composition, punchy copy that speaks to prospective students, and photography that evokes the spirit of San Francisco are hallmarks of SFCM's marketing and public presence. This guide serves to illuminate the tenets of SFCM's brand approach. Color treatment, logo usage, and copy guidelines gel to create one voice for the institution. By adhering to this design blueprint, you'll represent SFCM as part of a unified organization where everyone speaks the same language.