SFCM Brand Guide 2019
Description
SFCM's brand is one of joy, of collaboration, of achievement. It's an attitude that invites a new musical frontier, one that welcomes and expects risk-taking and entrepreneurship. Bold and open composition, punchy copy that speaks to prospective students, and photography that evokes the spirit of San Francisco are hallmarks of SFCM's marketing and public presence.
This guide serves to illuminate the tenets of SFCM's brand approach. Color treatment, logo usage, and copy guidelines gel to create one voice for the institution. By adhering to this design blueprint, you'll represent SFCM as part of a unified organization where everyone speaks the same language.Clients
San Francisco Conservatory of Music – At the San Francisco Conservatory of Music, we give students the framework and foundation to succeed throughout their studies and careers, creating a path of lifelong learning. More than any other world-class conservatory, we focus on educating the whole person, with an interconnected curriculum that breaks down barriers between the intellectual, artistic, professional, and individual. Our faculty, facilities, and position at the heart of the San Francisco music scene have helped SFCM seize a leading role in preparing—and defining—the 21st-century musician.
Excerpt take from sfcm.edu
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